Product design & ecosystem effective advice based on AI

Product design & ecosystem  effective advice based on AI

Product design & ecosystem effective advice based on AI

Product design 
& ecosystem
effective advice
based on AI

Product design 
& ecosystem

effective advice based on AI

Tail_intro

TAIL - WHAT'S UP WITH YOUR DOG?

Product Design Branding | App&Digital Design

Product Design Branding | App
&Digital Design

DISCIPLINE

▪︎ Product design
▪︎ Brand design & strategy
▪︎ UX/UI
▪︎ App design
▪︎ Brand manual
▪︎ Print design

▪︎ Website Design

DISCIPLINE

▪︎ Brand identity & strategy
▪︎ Wayfinding system
▪︎ Logo design
▪︎ Brand manual
▪︎ Illustration & Pictogram
▪︎ Print design

▪︎ Website Design

WEB & MOBILE DESIGN

▪︎ UX (wireframes, information architect)
▪︎ UI (visual design, typography, layouts)
▪︎ Website Design
▪︎ Landing Pages
▪︎ Promotional Pages
▪︎ Mobile Website
▪︎ Blogs
▪︎ User Interface & User Experience 

DISCIPLINE

▪︎ Product design
▪︎ Brand design & strategy
▪︎ UX/UI
▪︎ App design
▪︎ Brand manual
▪︎ Print design
▪︎ Website Design

COOPERATION

▪︎ Piotr Gawinski
(Art Direction)
▪︎ Błażej Rzepa
(UX Design) 
▪︎ Krzysztof Bogomaz
(Product Design)

COOPERATION

▪︎ Piotr Gawinski (Art Direction)
▪︎ Błażej Rzepa (UX Design) 
▪︎ Krzysztof Bogomaz (Product Design)

COOPERATION

▪︎ Piotr Gawinski (Art Direction)
▪︎ Błażej Rzepa (UX Design) 
▪︎ Krzysztof Bogomaz (Product Design)

Tail_overview@2x

Project overview

I was a co-founder of a start-up Tail. Tail was an intelligent dog collar and an application for monitoring activeness of a dog, using innovative methods of deep learning.

The application processes data (i.e. localization, the key information relating to a dog’s development, including its breed and characteristics, movement, outside temperature, etc.) and allows to locate a dog and presents information and guidelines on how to ensure stress-free and proper taking-care of a the dog.

Market potential

Dogs are some of the most popular pets in the world, especially in the Europe and on this market we focused primary. We done research and we found that the main problem is the lack of knowledge. Absence of reliable sources of information causes frustration of dog owners and also fear of dealing with proper care for dogs.

After gathering detailed information about the market and on the technological possibilities and limitations, we conducted surveys (dog safety, proper care, well-arranged knowledge base, joint entertainment) with dog owners to better learn their daily problems.

Chart_Tail_2019

Personas of our users

Branding design

Based on the surveys, we created personas of our potential users.

Each of them presented a completely different lifestyle – younger owners of dogs exhibited a significantly higher level of activeness in the social and physical aspects. Older owners on the other hand, paid more attention to safety and health.

Owner_3
Owner_4
Owner_2
Owner_5
Owner_1
Owner_7

UX & Product Design

UX & Product 
Design

Simultaniously we prepared mock-ups of the interface (we completed five iterations and creating the solution concept), phisical product design and hardware desgin.

Everything was verified and tested together with the project team, testers and our stakeholders..

Tail_1
Tail_2
Tail_3

App & Branding Design

App & Branding 
Design

We designed and developed a sleek iOS app which allow you to feel comfortable with your dog.

The whole experience is focused on speed. The user would just had to type in a few information about dog and start using app on a daily basis. First was design iOS app, then Android app. 

All branding materials were desiged simultaniusly.

Tail is also a winner of sereral competiton like:
T-Mobile Accelaration Program or Horizon 2020 (Phase 1), etc.

We designed and developed a sleek iOS app which allow you to feel comfortable with your dog.

The whole experience is focused on speed. The user would just had to type in a few information about dog and start using app on a daily basis. First was design iOS app, then Android app. 

All branding materials were desiged simultaniusly.

Tail is also a winner of sereral competiton like:

T-Mobile Accelaration Program or Horizon 2020 (Phase 1), etc.

Tail_app
Logo_t-mobile
Logo_horizon
Tail_WoW_Dog

Selected Works

Fashion branding – for InstagramerIdea, branding creation, execution

Stay at home - UX/UI & IllustrationsUI, UX, Digital Design

Wilfredo León – marketing campaignIdea, creation, execution

Lingoda Gmbh – rebranding & digital designIdea, digital design, rebranding

Untitled Kingdom – rebrandingIdea, workshop, branding

Sketch Noting – brandingBranding, illustration, digital design

Scoobee – Modern E–mobilityBranding, logo design, digital design

Galeco – Smile On RainRedesign, branding, wayfinding, digital design

Tail - what's up with your dog!Application Design, Brand Design

Closer – IllustrationsBranding, Illustrations, Key Visual

Locon – iLocalisationUI, UX, Digital Design

Jasna Gora AwardedBranding, Logo, Wayfinding

Interested? Let's talk.

Contact:
Jakub Szufnarowski

+48 696 076 235
info@dandelionstud.io

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Dandelion Design Studio © 2020

Branding | UI/UX | Mobile Design | Website Design | Design Marketing & Strategy | Logo design | Brand manual | Illustration | Promotional material | Corporate brochures | Product catalogues | Corporate exhibitions | UX (wireframes, information architect) | UI (visual design, typography, layouts) | Landing Pages | Promotional Pages | Blogs | User Interface & User Experience | Data identity | Data visualization | Corporate presentation | Product & Sales decks | Pitch decks | Offer decks