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LINGODA GMBH – REBRANDING

LINGODA GMBH – REBRANDING

Rebranding & Digital Design | Icons, Illustrations

Rebranding & Digital Design | Icons, Illustrations

DISCIPLINE

▪︎ Art direction
▪︎ Brand redesign

▪︎ Digital design
▪︎ Icons
▪︎ Illustrations

DISCIPLINE

Art direction
▪︎ Brand redesign
▪︎ Digital design
▪︎ Icons
▪︎ Illustrations

DISCIPLINE

▪︎ Art direction
▪︎ Brand redesign
▪︎ Digital design
▪︎ Icons
▪︎ Illustrations

DISCIPLINE

▪︎ Art direction
▪︎ Brand redesign
▪︎ Digital design
▪︎ Icons
▪︎ Illustrations

COOPERATION

▪︎ Sharon Abraham
(Lead UX Designer)
▪︎ Andre Braganca
(UX Designer)

COOPERATION

▪︎ Sharon Abraham
(Lead UX Designer)
▪︎ Andre Braganca
(UX Designer)

COOPERATION

▪︎ Sharon Abraham
(Lead UX Designer)
▪︎ Andre Braganca
(UX Designer)

COOPERATION

▪︎ Sharon Abraham (Lead UX Designer)
▪︎ Andre Braganca (UX Designer

Rebranding – introduction 

Rebranding – introduction  

Rebranding – introduction 

Rebranding – introduction

After a series of online workshops and e–meetings we’ve preceised the rebranding direction and scope of work.  

First we decided to redesign a logotype, then update font, color palette, icons and illustrations.

In the meantime - regarding to lingoda's marketing activity
– I designed promotional landing pages.

After a series of online workshops and e–meetings we’ve preceised the rebranding direction and scope of work.  

First we decided to redesign a logotype, then update font, color palette, icons and illustrations.

In the meantime - regarding to lingoda's marketing activity – I designed promotional landing pages.

After a series of online workshops and e–meetings we’ve preceised the rebranding direction and scope of work.  

First we decided to redesign a logotype, then update font, color palette, icons and illustrations.

In the meantime - regarding to lingoda's marketing activity – I designed promotional landing pages.


After a series of online workshops and e–meetings we’ve preceised the rebranding direction and scope of work.  

First we decided to redesign a logotype, then update font, color palette, icons and illustrations.

In the meantime - regarding to lingoda's marketing activity
– I designed promotional landing pages.


Afro_illustartaion

Logotype – redesign

Logotype – redesign

Lingoda's new logotype should be clear, simple, self-explanatory, direct&bold and more modern. New proposal should be readable and identifiable at all sizes.

That's why I decided to put an effort to proportion, size, spacing and more modular construction.

Lingoda's new logotype should be clear, simple, self-explanatory, direct&bold and more modern. New proposal should be readable and identifiable at all sizes.

That's why I decided to put an effort to proportion, size, spacing and more modular construction.

L_old
L_construction
L_new

Rules & guides & icons

Rules & guides & icons

During the work I've created several rules for colors, typography and icons.

The primary palette was composed by the two colors plus Lingoral (blue). The secondary palette consist with 4 colors. Primary palettes has its shades. For grey areas, typography, app & web was designed specific palettes.

For the icons (almost 80 isons with two version - outline & solid) were designed construction system. Icons to be functional and intuitive. Icons are coherent.
The goal was to keep them clear & simple and focus on adaptability.

During the work I've created several rules for colors, typography and icons.

The primary palette was composed by the two colors plus Lingoral (blue). The secondary palette consist with 4 colors. Primary palettes has its shades. For grey areas, typography, app & web was designed specific palettes.

For the icons (almost 80 isons with two version - outline & solid) were designed construction system. Icons to be functional and intuitive. Icons are coherent.
The goal was to keep them clear & simple and focus on adaptability.

Colors

Icons – more illustrative

Icons – more illustrative

Each illustration can exist in few different state - simple (monochromatic) , with color accent and with full version (colors and patterns on 30% transparency).

 

Each illustration can exist in few different state - simple (monochromatic) , with color accent and with full version (colors and patterns on 30% transparency).

Each illustration can exist in few different state - simple (monochromatic) , with color accent and with full version (colors and patterns on 30% transparency).

Watch
Offer
Adjust
Deal
Stopper
Goal
Resume

Illustrations

New illustration style reflects new brand direction and delivers warm, simple and friendly image to customers that give them better brand understanding.

Each illustration utilize brand color system.

New illustration style reflects new brand direction and delivers warm, simple and friendly image to customers that give them better brand understanding.

Each illustration utilize brand color system.

Intro_secion_illustration
Illustration
24h_illustration

Marketing – materials

Each line base on bold typography & positive photos with characteristic pattern, semi 3d look and possibilities to play with color & background. 

Each line base on bold typography & positive photos with characteristic pattern, semi 3d look and possibilities to play with color & background.

Walk_kv
Run_kv

Website – minimalism

In that project I emphasize simplicity and the removal of superfluous elements, stripping it down to its fundamental elements, colors, shapes and textures.

I base on the three fundamentals of minimal design like balance, alignment and contrast.

In that project I emphasize simplicity and the removal of superfluous elements, stripping it down to its fundamental elements, colors, shapes and textures.

I base on the three fundamentals of minimal design like balance, alignment and contrast.

iPad_visual

It’s a was a big pleasure to work with this company to design and develop product experiences in alignment to a set of core principles, styles, and patterns – in other words, an official design language.

:)

Selected Works

Fashion branding – for InstagramerIdea, branding creation, execution

Stay at home - UX/UI & IllustrationsUI, UX, Digital Design

Wilfredo León – marketing campaignIdea, creation, execution

Lingoda Gmbh – rebranding & digital designIdea, digital design, rebranding

Untitled Kingdom – rebrandingIdea, workshop, branding

Sketch Noting – brandingBranding, illustration, digital design

Scoobee – Modern E–mobilityBranding, logo design, digital design

Galeco – Smile On RainRedesign, branding, wayfinding, digital design

Tail - what's up with your dog!Application Design, Brand Design

Closer – IllustrationsBranding, Illustrations, Key Visual

Locon – iLocalisationUI, UX, Digital Design

Jasna Gora AwardedBranding, Logo, Wayfinding

Interested? Let's talk.

Contact:
Jakub Szufnarowski

+48 696 076 235
info@dandelionstud.io

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Dandelion Design Studio © 2020

Branding | UI/UX | Mobile Design | Website Design | Design Marketing & Strategy | Logo design | Brand manual | Illustration | Promotional material | Corporate brochures | Product catalogues | Corporate exhibitions | UX (wireframes, information architect) | UI (visual design, typography, layouts) | Landing Pages | Promotional Pages | Blogs | User Interface & User Experience | Data identity | Data visualization | Corporate presentation | Product & Sales decks | Pitch decks | Offer decks