Brand creation & wayfinding system for Jasna Gora

Brand creation & wayfinding system for Jasna Gora

Brand creation & wayfinding system for Jasna Gora

Brand creation & wayfinding system for Jasna Gora

Slaska Rzecz 2014

ORDER OF SAINT PAUL THE FIRST HERMIT

Design & Architecture Arts & Culture | Sacred Art

DISCIPLINE

▪︎ Brand identity & strategy
▪︎ Wayfinding system
▪︎ Logo design
▪︎ Brand manual
▪︎ Illustration & Pictogram
▪︎ Print design

▪︎ Website Design

DISCIPLINE

▪︎ Brand identity & strategy
▪︎ Wayfinding system
▪︎ Logo design
▪︎ Brand manual
▪︎ Illustration & Pictogram
▪︎ Print design

▪︎ Website Design

WEB & MOBILE DESIGN

▪︎ UX (wireframes, information architect)
▪︎ UI (visual design, typography, layouts)
▪︎ Website Design
▪︎ Landing Pages
▪︎ Promotional Pages
▪︎ Mobile Website
▪︎ Blogs
▪︎ User Interface & User Experience 

DISCIPLINE

▪︎ Brand identity & strategy
▪︎ Wayfinding system
▪︎ Logo design
▪︎ Brand manual
▪︎ Illustration & Pictogram
▪︎ Print design
▪︎ Website Design

COOPERATION

▪︎ Piotr Gawinski
(Art Direction & Execution)
▪︎ Jerzy Maciejowski
(Consulting & Producer) 
▪︎ Tomasz Bocheński
(Consulting & Typography)

COOPERATION

▪︎ Piotr Gawinski
(Art Direction & Execution)
▪︎ Jerzy Maciejowski
(Consulting & Producer) 
▪︎ Tomasz Bocheński
(Consulting & Typography)

JG_intro

Jasna Gora Monastery 

Jasna Góra, the most well know pilgrimage place is Europe excluding the Vatican City. It’s full of wonders and history wrought in murals and artefacts. It had one problem – people got lost. A lot.

I was tasked with developing a wayfinding system, a full identity that would be spiritual and in line with character of the place but not directly related to commonly found religious themes.

Logo redesign

The logo is based upon the „scars” on top of the holy paining. The color scheme was chosen based on the colors of the Holy Mother and for cost reasons and simplicity of use – utilizes just one color – 85% Cyan. 

Jasna Gora – logo

Branding design

Branding design

For Jasna Gora I’ve developed a series of stationary materials as well as a complete way finding system along with icons and typography. Several pieces of product packaging was developed for the Brotherhood as well as branded clothing and packaging of a long running series of „Secrets of the Holy Stronghold”.

The biggest challenge of this project was developing signs that could convey such abstract terms as „holy intentions” or „stations of the cross”.

Branding_1
Branding_2
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Sign_4

Digital & Print Design

Based on values such as simplicity, aesthetics and usability, I designed a fully functional website and series of print materials that communicates a highly specific content in inspirational way.

JG_desktop

Selected Works

Fashion branding – for InstagramerIdea, branding creation, execution

Stay at home - UX/UI & IllustrationsUI, UX, Digital Design

Wilfredo León – marketing campaignIdea, creation, execution

Lingoda Gmbh – rebranding & digital designIdea, digital design, rebranding

Untitled Kingdom – rebrandingIdea, workshop, branding

Sketch Noting – brandingBranding, illustration, digital design

Scoobee – Modern E–mobilityBranding, logo design, digital design

Galeco – Smile On RainRedesign, branding, wayfinding, digital design

Tail - what's up with your dog!Application Design, Brand Design

Closer – IllustrationsBranding, Illustrations, Key Visual

Locon – iLocalisationUI, UX, Digital Design

Jasna Gora AwardedBranding, Logo, Wayfinding

Interested? Let's talk.

Contact:
Jakub Szufnarowski

+48 696 076 235
info@dandelionstud.io

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Dandelion Design Studio © 2020

Branding | UI/UX | Mobile Design | Website Design | Design Marketing & Strategy | Logo design | Brand manual | Illustration | Promotional material | Corporate brochures | Product catalogues | Corporate exhibitions | UX (wireframes, information architect) | UI (visual design, typography, layouts) | Landing Pages | Promotional Pages | Blogs | User Interface & User Experience | Data identity | Data visualization | Corporate presentation | Product & Sales decks | Pitch decks | Offer decks